A two-day intensive for sales managers, heads of sales, and commercial leaders running B2B teams in the GCC. Walk in with a team that's missing targets. Walk out with a coaching framework, a 30/60/90 day plan, and a sales-pipeline diagnostic of your actual numbers. Live in Dubai, capped tight.
You inherited a team. You own the number. You spend most of your week in pipeline reviews, one-on-ones, and forecast calls — and you're not sure your reps are improving fast enough. Most "sales training" is built for individual contributors, not the people managing them. This is not that. Two days of how to coach reps, structure pipelines that actually convert, and run forecast calls that produce truth instead of theatre.
You're past founding-team mode. You have 4-15 reps. You need a coaching system that doesn't require you in every deal. We give you the operating playbook — 30/60/90 ramp plans, deal review frameworks, and pipeline hygiene rituals — that lets you scale without losing control of the number.
You closed deals as an individual contributor. Now you're being asked to manage. The skills don't transfer. This program gives you the management playbook before you fail forward into it — coaching frameworks, accountability rhythms, and how to build pipeline as a team, not just yourself.
You sold the first AED 1m yourself. Now you're hiring sales people and you need to teach them how. We help founder-CEOs build their first proper sales operating system — the playbook, the metrics, the rituals — so the team can sell without you in every meeting.
Two days. Sixteen hours. Three deliverables you walk out of the room with — built around your team, your pipeline, your numbers.
Most sales leadership courses send you home with a workbook full of frameworks and a vague sense of inspiration. That's the wrong format. Sales leaders don't need more theory — you need usable artifacts you can deploy on Monday morning. So we built the program around three deliverables you create in the room: a 30/60/90 day rep development plan, a coaching framework you'll actually use in your one-on-ones, and a diagnostic of your real pipeline that exposes where the leaks actually are.
Bring real data. Anonymize whatever you need to. The harder the room works on your actual numbers, the more value you take home.
Most of our corporate clients run a private cohort for the entire commercial leadership layer at once. It works better than sending one person at a time.
Private corporate cohorts are tailored to your sales motion (B2B field, inside sales, channel, account management), your industry (we've worked with SaaS, financial services, real estate, industrial, and pharma teams), and the specific issues your team is working through right now. Delivered at your office, a hotel, or our Dubai venue — your call.
Pricing: from AED 38,500 for up to 12 seats. Effective per-seat cost AED 3,200. Includes pre-program diagnostic call with your VP Sales, custom case studies built from your actual deals (anonymized), and a 30-day follow-up coaching session for the leadership team.
If you're considering training 6+ people on your sales team, the corporate cohort is almost always the better economic and pedagogical choice. Talk to us about a private cohort →
Built around what sales leaders actually need on Monday morning. We cut the motivational filler and the generic frameworks. Every module ends with a deliverable you build in the room.
What's actually broken on your team? We work through a structured diagnostic of pipeline, conversion rates, deal velocity, and rep performance. Most teams discover the problem isn't where they thought.
How to coach a sales rep — properly. Deal coaching vs. skill coaching vs. career coaching. The questions to ask, the patterns to look for, and how to make one-on-ones produce change instead of recap.
Most sales leaders treat pipeline as a list. It's a system. We teach pipeline hygiene rituals, the deal-stage definitions that don't lie, and how to read pipeline like a forecast.
Why most forecast calls are theatre. The structure of a useful forecast call. How to ask questions that surface deal risks instead of justifying optimism.
How to ramp a new sales hire from day one to first deal. The milestone framework that separates good ramps from bad ones. Build your own 30/60/90 plan for your next hire — leave with it written.
What to do with the rep who's missing target. The structured 90-day turnaround framework. When to invest, when to exit, and how to do both with dignity.
The weekly, monthly, and quarterly cadences that high-performing sales teams run. How to design the operating rhythm for your team without micromanaging.
Capstone session. We assemble your three deliverables — diagnostic, coaching framework, 30/60/90 plan — into a single playbook document you take home. Your team will see the change inside two weeks.
The best sales leaders aren't the ones who can sell — they're the ones who can build people who sell. Almost no training program in the region teaches that distinction.
— Lead instructor
Most sales training in the GCC is built for individual contributors — closing techniques, objection handling, negotiation tactics. This program is the opposite. Built for the people managing those individual contributors. The questions are different. The deliverables are different.
Coaching frameworks, deal review structure, forecasting rituals, ramp plans. Not closing techniques. Not negotiation tactics. The skills your reps need are not the skills you need.
Bring your real pipeline (anonymized as needed). The diagnostic, coaching, and 30/60/90 work all happens against your actual team. You leave with usable artifacts, not theory.
22 sales leaders maximum per public cohort. Most rooms have 12-18. Real conversation, real challenge, real peer learning. Not a 60-person broadcast pretending to be a workshop.
Long sales cycles, family-business buyers, government procurement realities, cross-emirate territories. Built around the deals that actually happen here, not generic US/UK case studies.
If your question isn't here, talk to us — fifteen minutes, no commitment. We'll give you a straight answer about whether this is the right program for your team or just for you.
Two days from now you can have a coaching framework, a 30/60/90 plan, and a real diagnostic of where your pipeline leaks. Reserve your seat in the June cohort, or talk to us about a private corporate cohort for your team.
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